A little over a month ago the Society for Marketing Professional Services (SMPS) hosted their annual Black + White Bash at the Austin Film Society. Over 200 people attended the Old Hollywood themed event and celebrated the winners of the SMPS Member of the Year, Community Service Award, and Leadership Award. Miller IDS not only had the honor of printing all the signage for the event, but several of our employees had the opportunity to plan and attend.
The Black + White Bash is SMPS’ event of the year and highlights the hard work, leadership and community development of their members. This year’s event space, a cinema, provided a few challenges for the planning committee including not being able to hang anything on the wall. Miller and the SMPS committee worked to find a unique way to display sponsors, food, and awards.
Our sales and marketing associate, Lauren Bastiaans, along with our account manager Ryan Bruce worked with the committee utilized the open floor space to create the Old Hollywood theme here in Austin. To present and show off past winners of each award, Miller printed floor decals in the shape of the classic Hollywood stars on the Hollywood Walk of Fame. The 2019 award winner names were covered as guests entered the hall and the names were revealed during the awards portion of the night.
The committee also decided to use gobos (a stencil or template placed inside or in front of a light source and projected) to project the event sponsors onto a wall and Miller printed large customized foamboard signs to cover around the gobo areas to act as a border around the devices. In addition, Miller also printed smaller foamboards to highlight the entertainment, award, walk of fame, photobooth, food and drink, and print sponsors. The piece de resistance (and our favorite), however, was the 8’x24’ hop up that featured the custom designed Hollywood sign-inspired SMPS Austin banner in the VIP area of the bash!
We are grateful to have worked with SMPS for the last six years as an in-kind print sponsor. Be it luncheons to the Black + White bash, we’ve enjoyed planning, printing, and being able to interact with some of the brightest and forward thinking marketing professionals in Austin and the A/E/C industry. A special thank you to Rachel Paul Photography for the great pictures throughout the night!