Category: Marketing Signage

August Featured Graphics: Farm Aire Express Wall Vinyl

Posted on | by Luci Miller

We are always excited about helping with high visibility jobs in the airport! This “Farm Aire Express” is a new addition to “Farm Aire” café by Annie’s also located in ABIA. The express take-out/grab-n-go section is at the west end, near gates 33 & 34 – the very furthest wall on the west end of the airport. It’s a fresh food option for busy travelers!

Brett Stiles was the designer for the project, and we were the printing and installation provider. (Brett seems to be an interesting guy, check out his Instagram- @bstiles665 !) We printed these graphics on adhesive vinyl (specifically 3M IJ180) with a matte lamination. This combo is a frequent go-to for our customers desiring long-lasting wall mural graphics.

The last step was applying the cut vinyl letters (“Farm Aire Express”) to the wall. Easy peasy! Please keep us in mind for your wall graphics – whether it be temporary graphics, long lasting wall graphics, or permanent wall paper. And extend your brain to other related areas, and we probably do them, also. Other interior wall art… 3-dimensional logos or graphics on your walls…. Privacy panels for glass partitions… email cssr@MillerIDS.com to discuss your wall project!

To get started on your own project with us, reach out to CSSR@MillerIDS.com or CSSR7@MillerIDS.com.

Featured Graphics: Trimbuilt’s 40th Anniversary Party

Posted on | by Madi

Trimbuilt celebrated their 40th anniversary in a spectacular way! They hosted a big bash at Q2 Stadium, home of Austin FC. They went all out with the signage and branding for the event and it turned out amazing.

We were thrilled to help with the Q2 Stadium takeover, ensuring every detail was perfect. From wall graphics and cooler stickers to table tents and outdoor banners, no detail was spared.

Thank you Trimbuilt for allowing us to be part of this amazing event and congratulations on 40 years in business!

To get started on your own project with us, reach out to CSSR@MillerIDS.com or CSSR7@MillerIDS.com.

See more pictures of the event on our Instagram and below!

Door Decals

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Fun & Featured Graphics! “A Toast to Texas Film”

Posted on | by Madi

We were lucky enough to print graphics for the Austin Film Society event “A Toast to Texas Film” honoring Glen Powell! Our small role was to produce the podium graphics, posters, the step-and-repeat backdrops, and the programs, utilizing our skills in small and large-scale printing. And we were thrilled! We do these things all the time, and hope you keep us in mind for event signage of any size!

To focus on some good Austin factoids, Glen Powell grew up in Austin and went to Westwood High School. His first movie was in Robert Rodriguez’ Spy Kids 3: Game Over (what 90’s parent hasn’t seen this trilogy!) Glen and his most recent movie, Hit Man, are making quite the buzz. Powell stars in and co-wrote the new noir comedy from director Richard Linklater. And for another Austin fact, the casting was done by a local firm, Vicky Boone Casting! After playing in theaters for two weeks, the movie is available on Netflix. 

The Austin Film Society was founded in 1985 by Richard Linklater and you can read their story here. Thank you Austin Film Society for allowing us to be a small part of such a fun event with so many wonderful ties to our community.

To get started on your own project with us, reach out to CSSR@MillerIDS.com or CSSR7@MillerIDS.com.

May Graphics Feature: JE Dunn Fun Fest

Posted on | by Luci Miller

Miller IDS was honored to provide print support for JE Dunn’s annual “Dunn Fun Fest,” their family-friendly event for clients and employees alike. This year was extra special, with JE Dunn also celebrating 100 years of building America!

Through the directions and designs of Veronica Escobedo (Senior Marketing Specialist at JE Dunn) and the rest of their stellar marketing team, we put together the printed pieces of a great outdoor experience for those lucky enough to attend. Our part of the fun included oversized polaroid style candid photos printed on foamboard, some expertly designed asphalt graphics taking attendees through a timeline of JE Dunn’s 100 years, and a one-of-a-kind mini skyline exhibit with building cutouts that showcased many of JE Dunn’s stand out contributions to the Austin skyline over the last few years. Our graphics salesperson, Josh Meza, worked closely with JE Dunn’s marketing team and our production team to make sure the best materials were chosen for the project.

View more fun photos of the event and graphics pieces on our Instagram: @miller_ids!

We love finding creative ways for our clients to make their corporate events fun, unique experiences that make lasting impressions for their guests! For assistance with your next event, please contact CSSR@MillerIDS.com or Josh.Meza@MillerIDS.com.

April Graphics Feature: Long Center Eclipse Party

Posted on | by Madi

In celebration of the total solar eclipse on April 8th, the Long Center and the Simons Foundation hosted a free total eclipse viewing party on the Long Center lawn and H-E-B Terrace.

The event featured entertainment centered around the total eclipse and provided opportunities for guests to engage with astronomers and celebrate with the community. There was music, food and drinks, and even a visual storytelling time. The first 1000 guests to arrive received eclipse tote bags and all guests received complimentary viewing glasses.

photo courtesy of Jordan Mathias (@_jordian.mathias)

We printed and installed large-scale window graphics featuring a total eclipse design on the windows of the Long Center. We also printed and cut foamboard icons that were attached to a giant frame for participants to have a photo-op as well as other signage like bar menus and safety signs.

Thank you to the Long Center for allowing us to part of this amazing event!

Click here to see a video of the eclipse window graphics.

If you would like to get started on a project with our graphics team, reach out to  CSSR7@MillerIDS.com or CSSR2@MillerIDS.com.

March Graphics Feature: Urban Spaces

Posted on | by Madi


March was incredibly busy in our graphics department. Just to spotlight what ONE company did with us here are shots from Urban Space projects. We do both big and small for these folks and truly appreciate how they have so positively impacted Austin, the skyline, and been a driver of density in the downtown area specifically. Take a peak!

January Featured Graphics: Chesmar Homes Frosted Vinyl

Posted on | by Madi

Chesmar Homes reached out to us for a solution for their new office space. They wanted to create privacy for the conference room and offices but also increase visibility of the glass walls.

To achieve this we printed frosted vinyl stripes for the larger walls and doors, as well as solid frosted panels for lower window panels. In addition, we printed frosted glass logos for Chesmar Homes’ local partners, CLM Mortgage and N Title, to add to the door to their office.

More and more companies are using glass partitions to create separate rooms without blocking light and visibility. This gives the feeling of one communal space, but allows individuals their own space and privacy for meetings, phone calls, etc. 
 
As the use of glass walls has increased, so have the requests for vinyl applications by our team. We want to help with your space if you also have a need for improved visibility of glass walls. Many customers add their logo, mission statement, company motto, or decorative designs to their partitions to add visual interest and to personalize the wall or door.

Chesmar Homes Website

If you would like to get started on a project with our graphics team, reach out to a team member at CSSR@MillerIDS.com or CSSR@@MillerIDS.com or CSSR7@MillerIDS.com.

Powerful Tips for Using Custom Vinyl Banners to Enhance Your Business Image

Posted on | by Vittoria Mottler

When it comes to promoting your business, nothing stands out quite like a custom vinyl banner. It’s big, it’s bold, and it’s a fantastic way to catch the eyes of potential customers. But, as with any marketing tool, there’s a right and wrong way to use it. If you’re not careful, you might end up with a banner that’s more of an eyesore than an attention-grabber. So, how do you ensure your banner makes the right impression? How can you leverage the full potential of this powerful marketing tool?

 

Unlocking the Potential of Custom Vinyl Banners in Your Branding Strategy

 

It’s time to tap into the full potential of vinyl banners in your branding strategy. To do so, it’s essential to understand the different types of banners available, their benefits, and best practices for designing and placing them. In this blog post, we’ll delve deeper into the world of custom vinyl banners, helping you choose the right type for your business and sharing expert tips to make the most significant impact.

 

Types of Custom Vinyl Banners and Their Benefits

 

  1. Standard Vinyl Banners: These banners are the most common type of outdoor advertising signage made from durable vinyl material. They are weather-resistant and can be printed in various sizes and designs to cater to your branding needs. Their affordability and versatility make them popular for marketing and promotional campaigns.

 

  1. Retractable Banners: Also known as roll-up banners, these portable banners are perfect for businesses participating in indoor trade shows, conferences, and exhibitions. The banner is stored in a retractable stand, making it easy to set up and take down. Retractable banners offer an excellent way to maximize your marketing impact without requiring much space.

 

  1. Mesh Banners: Mesh banners are a fantastic choice for outdoor events that demand a more robust banner option. Made from perforated material, they allow air to flow through, making them resistant to high winds and harsh weather conditions. Mesh banners suit large outdoor events, construction sites, and building facades.

 

  1. Fabric Banners: Fabric banners, made from polyester or other fabric materials, offer a more elegant and upscale appearance than traditional vinyl banners. They’re typically used for indoor events or environments where a high-quality, wrinkle-resistant appearance is necessary. Their vibrant print quality and professional finish make them a preferred choice for premium branding campaigns.

 

Design Tips for Effective Vinyl Banners

 

  1. Keep It Simple and Focused: Overloading your banner with information and cluttered visuals may cause your audience to miss the intended message. Your banner design should be clean and straightforward, clearly focusing on your primary message. Be concise and use impactful visuals to grab your audience’s attention.

 

  1. Use Bold, Readable Fonts: Your banner’s text should be easily read, even from a distance. Using bold and visible fonts will increase your banner’s effectiveness in communicating your message. Avoid using complicated script fonts or too many font styles, which can impact your banner’s readability.

 

  1. Incorporate High-Quality Images: Your custom vinyl banner should leave a positive impression on your target audience, and incorporating high-quality graphics or photographs helps create a professional and visually appealing banner. Be sure to use high-resolution images to avoid a pixelated or distorted appearance.

 

  1. Choose the Right Colors: Colors are critical in effectively activating a banner’s target audience. Consider using contrasting colors to create an eye-catching design that stands out among competing advertisements. Stick to your brand’s color palette to maintain consistency and reinforce your brand’s identity.

 

Maximizing Banner Visibility Through Strategic Placement

 

  1. Keep Height in Mind: Position your vinyl banner at an optimal height to ensure maximum visibility. Outdoor banners should be placed at least 10 feet above the ground, while indoor banners should be hung at eye level or slightly higher for easy reading.

 

  1. Take Advantage of High-Traffic Areas: Place your vinyl banners in locations that consistently draw attention. High-traffic areas like intersections, busy streets, or crowded event spaces can significantly increase your banner’s exposure to potential customers.

 

  1. Target Your Audience: Consider placing custom vinyl banners in areas your target audience frequents. For example, if a new restaurant is opening in town, identify local food hotspots where your potential customers may visit and display your banners accordingly.

 

  1. Rotate Your Banners: People may get used to seeing your banner in the same location over time. Regularly rotate the placement of your banners to keep them fresh and engaging. This can also provide an opportunity to test different locations for maximum impact.

 

Take Your Brand to New Heights with Custom Vinyl Banners

 

Custom vinyl banners offer a versatile and cost-effective solution for businesses looking to elevate their branding and marketing efforts. So, don’t underestimate the power of a well-designed, well-placed custom vinyl banner. It might be the key to unlocking increased brand awareness, customer engagement, and business growth.

 

Take action today and experience the remarkable benefits of custom vinyl banners for your business. Partner with a trusted print service provider like Miller IDS, who is well-equipped to help you create high-quality, engaging banners that will take your branding efforts to new heights!

Featured Graphics: SMPS City Limits Event Signage

Posted on | by Madi

SMPS Austin hosted a welcome party to kick of the 2023 Amplify AEC National SMPS conference. The party was “ACL” themed and highlighted all things Austin culture with BBQ, live music, cocktails, and networking.

They welcomed a crowd from across the country and we were happy to provide support to our local Austin chapter who hosted the national conference this year.

In support of SMPS Austin, we printed a variety of signage and branded materials for the event. We produced foamboard welcome signs, menus, stir stick stickers for drinks, table tents, and retractable banners. We also printed window clings, raffle cards, a-frame signage, a mural banner, and even pedicab signage!

Keep us in mind if you need printed materials for your event!

If you would like to get started on a project with our graphics team, reach out to Sydney Donelson at CSSR@MillerIDS.com.

Featured Graphics: Encotech Vinyl Wall Mural

Posted on | by Madi

Encotech Engineering Consultants is a central Texas engineering firm with offices in Austin and San Antonio. This mural was created for their new office location in San Antonio. The mural was an in-house job designed and produced in Adobe Illustrator by Juan Arango, Encotech’s Director of Marketing and Business Development. The communication goal is to showcase Encotech’s core values while celebrating the rich and diverse culture of San Antonio through some of its iconic imagery.  

For the Encotech San Antonio office, we were tasked with matching a specific blue hue that the client had requested; Sherwin Williams – Adriatic Sea. The client had already painted a number of the walls in the office this color, and they were hoping for a near exact color match to keep all installed office graphics cohesive and within brand guidelines. They’ve had issues with color matching on previous office graphics installed, so getting it right the first time was key. Color matching was only possible by obtaining a swatch from the client of the paint color used on the wall. We then compared that swatch to our book of Pantone colors and found the closest three visual matches. Our production team then printed samples of the color options with the exact material and laminate specifications that the installed vinyl would have. The final color was selected from the sample, which ensures that the final color selection would still be the best match when viewed with the laminate and vinyl material we specifically chose.

Since the wall we installed the graphics on was already the correct shade of blue, you may be asking, why not just cut the design out of white vinyl and apply that way? We opted for full-coverage vinyl panels to ensure the intricate design the client had proposed looked as sharp as possible, maintaining its crisp angles and sharp lines that the design called for. The client felt more comfortable executing the design in this way as it saved time, money, and eliminated the need for the design to be intricately cut out by our iEcho machine. The client’s design was printed directly to our 3M 40C vinyl and sealed with a 3M matte laminate to protect the finished surface from scratches and damage. The project was installed in under 3 hours and was completed in time to meet a deadline the client had set.

Contact Encotech:
Website: encotechengineering.com
Instagram: @encotech_ec
Facebook: Encotech Engineering Consultants
LinkedIn: Encotech Engineering Consultants, Inc.

If you would like to get started on a project with our graphics team, reach out to Sydney Donelson at CSSR@MillerIDS.com.