This past February, alumni teachers, administrators, and influencers in education came together in Austin to raise their voices by sharing ideas to look beyond the status-quo and guide the reinvention of public education in the State of Texas. At their Leadership Symposium this year, Raise Your Hand Texas looked to push its marketing and event materials to the next level through its interactive displays, banners, easel signs, directional signage, as well as a 20’ stage backdrop and 20’ experience wall.
The nonprofit advocacy group supports public policy solutions that “invests in our students, encourage[s] innovation and autonomy, and improve[s] college and workforce readiness.” This year, for their 11thannual Leadership Symposium, Raise Your Hand unveiled the theme “Raise Your Voice.” The three-day interactive event emphasized being heard both on their campuses as well as at the capitol throughout the symposium. More than 300 educators from the event converged on the Capitol to speak directly to their legislators, to make their voices, the voices of their teachers, and the voices of their students and families heard.
From a marketing perspective, Raise Your Hand always takes the Leadership Symposium experience to the next level. The small but talented team looks for ways to push the creative envelope when it comes to presenting the symposium, and the organization. Unique to this year, they partnered with the third-party app Soundwave Art to “enhance the overall experience and bring life to many of our print materials.” They generated 16 soundwaves that were all scannable and featured their own custom-created videos that shared stories of the many voices behind public education.
The print materials highlighted the theme of the symposium and amplified the overall experience through bright colors and eye-catching designs and innovative signage. Miller provided printing of several of the necessities for a symposium of this size—from the direct-to-print directional signage for the conference space itself, to a 20’ Hop-Up that gave a backdrop to presenters and acted as a background for selfies later during the symposium. Miller can provide fun and informational needs for any event. The interactive aspect of the Soundwave Art App elevated the reach of the marketing of the symposium. It allowed Raise Your Hand to push their message further and provide opportunities for educators and administrators attending the event to interact with the content.
Joel Goudeau, Visual Design Strategist for Raise Your Hand Texas, had this to say about working with the Miller Team: “I’ve been working with Miller’s for almost five years. I’ve worked on several projects with Ryan Bruce, and he has always been incredibly responsive and a pleasure to work with. What I appreciate most about Miller’s, and the reason I keep coming back, is their attention to detail and ensuring that the customer gets exactly what they want and expect. Other members of the Millers team that I have had a pleasure of working with in the last 5 years include, Vittoria Mottler, Tim Dupere, Destenie Rhodes, Micah Frugia, and Melissa Hay. I believe you all have played a pivotal role in the execution of our previous conferences and I will gladly recommend your services to other partners.”