Custom Promotional Merchandise
Nutrabolt (C4) Promotional Challenge Coins
We are always looking for unique jobs we have done to share with our customers, and this is definitely one of those. This really unique opportunity presented itself when sports nutrition company, Nutrabolt (C4), reached out to us to produce challenge coins to grow their military presence.
Traditionally, a challenge coin is a small coin or specially cut medallion, with an organization’s insignia or emblem pressed or embossed into it. The challenge coin is carried by the organization’s members, or put on display. They can also be collected by service members and law enforcement personnel. Historically, challenge coins were presented by unit commanders in recognition of special achievement by a member of the unit.
Nutrabolt wanted a way to create brand awareness and brand recognition on military bases, and decided to lean into military traditions in order to do so in a special and memorable way.
Nutrabolt is getting ready to roll out their C4 yellow cans in the military through their beverage distributors. The idea of creating a challenge coin came from one of their distributors who covers several military bases. They plan to present the coins to distributor sales teams covering the bases, as well as store management on-base. The challenge coins will be used for displays, incremental placements, and as a tool for brand recognition that falls in-line with military customs.
We love getting to work on special projects like this one, and really appreciate when customers come to us with creative ideas we get to help bring to reality!
For more information on promotional items please contact Ryan, at Ryan.Bruce@MillerIDS.com
Wheat Paste Photography Printing
Featured Artist: Sarah Wilson
*photos courtesy of Sarah Wilson*
Sarah Wilson is an Austin-raised photographer and cinematographer. Her passion for photography and storytelling was born here, at Austin High. Sarah pursued a classical photography education at NYU’s Tisch School and remained in New York City throughout her twenties. She started as an intern and assistant for some of her photography heroes, including Mary Ellen Mark, Ken Schles, Robert Clark, and James Evans before creating her own body of work.
Since 2000, Sarah has worked professionally, balancing personal projects, documentary films and editorial assignments. She has worked for The New York Times Magazine, Time, The Atlantic, Mother Jones, Texas Monthly, and others. Her work has been acquired by the Harry Ransom Center and the Museum of Fine Arts Houston. Sarah is also teaching Expressive Photography at ACC’s Department of Professional Photography, encouraging students to pursue personal projects, alongside their commercial work.
As a documentary filmmaker Sarah has served as Director of Photography and Producer, working alongside her husband, Director Keith Maitland, on the films, TOWER, an animated retelling of the 1966 UT Tower shooting, and A SONG FOR YOU: The Austin City Limits Story. Both films premiered at SXSW in 2016. TOWER received three SXSW awards, a Critics Choice Award, and the Emmy for Best Historical Documentary. Their newest documentary, DEAR MR. BRODY, was set to premiere at the Tribeca Film Festival and the Telluride Film Festival—but both were cancelled due to COVID-19. Sarah said, “We are excited that the film was featured at the SXSW virtual film festival last week.”
“I like to photograph people- I love telling stories…but I also like to be in the lonely West Texas desert, photographing in the stark landscape.”
What pulled you to honor and highlight these women essential workers?
As the pandemic set in and our community was asked to shelter in place, I quarantined with my immediate family. As a photographer, my work was not deemed essential, but something about the word ‘essential’ really spoke to me. I became especially grateful for the workers that were keeping our community safe and moving forward. I started to think about the women workers, many of whom were juggling responsibilities at home, while facing this public health crisis due to their ‘essential’ work. Inspired by these women, I felt an overwhelming need to recognize their courage, so I started taking portraits of essential women workers in Austin, on location, outside, at their workplace. As the body of work started to expand, I decided to submit the work to the City of Austin Museums and Cultural Programs grant, called ArtsResponders: Social Practice Responds to COVID-19. I was excited that the project was selected, but that was just the beginning.
How did you find these specific women to photograph?
In partnership with the Dougherty Arts Center and ArtsResponders, we put out a call for entries for people in the Austin area to nominate the essential women workers in their lives. We chose 15 honorees to photograph out of over 100 nominations, and instead of having an indoor gallery show, we decided to present the work as large-scale wheat-pasted portraits on the sides of participating buildings throughout Austin.
Any plans to do another project in this same style?
I think I caught the wheat paste bug! Now I feel like everything has to be big and public!
How did you decide on wheat paste?
With the ArtsResponders grant, I needed to keep my budget low, while at the same time creating a public art exhibition. Weatherproof photographic materials can be very expensive to print, and just as expensive to install. While brainstorming presentation solutions with Annie, my rep at the Dougherty Arts Center, we came up with the idea of wheat-pasted portraits. I was definitely inspired by the artist JR, and his large-scale wheat paste installations. I decided we needed some large-scale portraits of women workers here in Austin!
What has the feedback been like on the photographs?
We’ve had a very positive response to the work, through the local news media, on Instagram, and word of mouth. Yesterday on Instagram, I saw that a nurse had taken a photo of herself next to the large-scale portrait of an ICU nurse. In the comments, she said that seeing these 19ft tall portraits made her feel that her hard work on the frontline was also being recognized. This is what I intended- that each of these portraits would come to represent the thousands of women in our community who have worked so hard to keep our community safe and moving forward. This project is a big thank you!
How did you choose Miller to print the photos?
I chose Miller because I’ve been a customer on and off over the years, and the location was very convenient for me. I did some research and found out that Miller could print 36” x 48” on a lighter weight paper, which works well for wheat paste. After the first round of test prints, I learned that Miller has very quick turnaround times, and has a super-friendly staff. It’s a treat when Larry brings my order out to the parking lot…what a nice guy!
Anything else you want to add?
Another exciting aspect of the project is the Instagram site, @essentialsatx. We not only feature photos of the large-scale portrait installations, but we also post the images and stories of all the nominees even those that weren’t selected. It’s starting to become a great online community and a way to honor these awesome women.