Endeavor wanted a cost effective option to brand the Saltillo Development across multiple blocks. They were looking for a more unique method that showcased a fun, creative and artsy feel to vibe with the east side. Ryan Bruce, our Graphics Account manager, suggested lower cost printing (on our HP PageWide printers in our repro department) and a wheat paste application versus vinyl banners or adhesive wall wraps. In addition to being a lower-cost alternative, another ideal feature is that when one piece is damaged, individual sheets can easily be replaced or even pasted on top of the old as an additional layer.
Plaza Saltillo Development has been in the works for decades, and Endeavor has been on the project since early 2017.
Also, congrats to Endeavor for their selection for the next acclaimed project, the development of the Austin American Statesman site on the south side of Lady Bird Lake. Read more on the selection process from earlier this year or more recent news.
For eye-catching, creative graphic solutions that truly stand out, contact Destenie at 512.381.5276 or email cssr@MillerIDS.com.
I spy a Snooze in the makings!