Miller IDS is excited to see Cypress Real Estate Advisors (CREA) show up on our radar again with a unique project at their headquarters here in Austin. CREA is a creator of places, their spaces bring people together in mixed-use developments that transform the urban landscape. CREA places an emphasis on corporate social responsibilities by holding themselves accountable for the impact of their project on the surrounding communities. CREA has developed in 17 major US cities since 1995, including ATX. Recently, their marketing team created several large maps of cities they had developments in that purposefully left the names of the cities off so that people could guess. This project, located in their main conference room, engages with any customer or colleague that enter the room and shows off their growth with an out-of-the-box approach. Want to guess which cities are which?
The cityscapes are directly printed onto a brushed aluminum composite material, which reduces glare, but adds an eye-catching and modern twist to indoor signage. Both Ryan Bruce, Miller IDS Graphics Account Manager, and Micah Frugia, Miller’s Graphic Designer, worked with Kenzie Sheppard and the marketing team at CREA to design and print the perfect city maps.
The material is incredibly durable and a different style of signage, which provides a bit of pop and luster to your marketing campaign. Miller IDS’ own marketing team was very excited to see CREA’s project come through our doors and has inspired us to update our own signage at our stores.
Kenzie Sheppard, Brand Manager of CREA, who has worked with Miller IDS closely had this to say: “Ryan and Micah were really patient with us while we nailed down the perfect design and scale (I think we went back and forth with seven different versions). They always made the adjustments super quick, and once we gave the final approval Ryan had the maps installed same day! We were all very happy.”
We have also watched CREA’s newest apartment complex, The Guthrie, shoot up close to our downtown location and are excited for its’ opening. To read more about their latest project on the east side, click here to go back to our July 2018 article.