Inspiration from a Bad Cup of Coffee

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Pictured from left: Justin Espinosa: Miller IDS, Graphic Designer; Brent Armstrong: Texas Coffee Traders, Client Growth Specialist; Nik Sauer, Miller IDS, Production Manager (Metric Store); pictured at Texas Coffee Traders’ Airport Hilton location.

The genesis of Texas Coffee Traders was simple; R.C. Beall drank a good cup of coffee, then a very, very bad cup of coffee and wondered how they could be so different.

A Montana forestry ranger originally from Houston, R.C. bought an old roasting machine complete with five bags of green coffee beans he found in a barn and started experimenting. He decided this could be a business and started Montana Coffee Traders in 1981, eventually growing it into the sustainable business and community hub he had envisioned.

But Texas was calling him home, so he returned, reconnected with and married Beth and then together they founded Texas Coffee Traders in an old Austin warehouse on East 4th in 1994. They had the same goal of roasting and serving fresh, high quality Fair Trade coffee in a TxCoffeeTraders_In-StoreSignage_600wrelaxed, friendly neighborhood place, becoming an integral part of the Austin community and giving back to that community.

According to Beth Beall, it is that same sensibility and community involvement that first drew them to Miller IDS. In her words, “they get us”! Beth says they generally come to Miller with a vague concept and Miller takes that concept to a whole new level, realized in visual collateral such as banners, signage TxCoffeeTraders_600wand adhesives that underscore Texas Coffee Traders’ solid reputation and credibility, but allow their unique, self-described “quirkiness” to shine through.

We are big fans and hope to see you there! If you can’t make it by, you can purchase their excellent coffee in their online shop at texascoffeetraders.com