Fast Times at F1: Signage for Sabre Commercial

Earlier this year, Miller IDS highlighted and celebrated Sabre Commercial’s 10-year anniversary as a leader in the Austin commercial construction industry. Sabre is a company founded on collaborations with the best local industry talent, setting the bar high for quality work, running safe job sites, and maintaining ethical business practices. Sabre focuses on engagement within the communities it serves in San Marcos and Austin, an approach taken this past month at the Circuit of the America’s Formula 1 event. Miller IDS has worked with Sabre throughout its 10 years in business, and today working on everything from construction documents to large-scale job site signage and marketing materials. At Miller, we’ve loved working with Sabre from concept to completion on their Formula 1 tent signage.

For the fourth year in a row, Miller designed and printed signage that incorporated their anniversary while emphasizing the overall theme of F1 racing. The interlocking system of racetrack-related icons was not only visually appealing, but also highlights Sabre and their tent sponsors. Miller printed individualized name badges for each attendee, custom table toppers, and banners that displayed sponsor logos throughout the tent. We also had the pleasure of Sabre inviting Miller IDS’ employees to join the event! Our accounting manager, Kim Hilscher and her husband, as well as our technology sales and service manager, Jeff Stewart, enjoyed the Sabre Commercial tent too!

Kelly Maxwell, Marketing Manager at Sabre Commercial, who worked with both Miller IDS designer Micah Frugia and graphics account manager Ryan Bruce had this to say about working with Miller: “I love working with Miller IDS! Working primarily with their graphics department, I have had the opportunity to interact with them extensively through multiple high-stress marketing events and projects. From the design process through execution, I have always felt confident throughout. The graphics and printing team have made some of the trickier aspects of my event planning my lowest stressor.” 

Thank you, Sabre, for allowing us to design and print for your F1 tent for the fourth year in a row and for your continuous business throughout the year! To read more about Sabre Commercial, click here. Photos courtesy of Kelly Maxwell.