Featured Graphics: The Guthrie

Miller IDS loves that our 7th Street is in Austin’s culturally vibrant east side, surrounded by so many great restaurants and shops. We anxiously await trying delicious new eateries, from barbeque to Asian-fusion, while watching stylish new apartments and condominiums go up. Being a trusted, Austin-grown business, Miller IDS loves to watch the Austin community grow and flourish. This is no exception as Cypress Real Estate Advisors (CREA) opens its newest apartment complex, The Guthrie, further east at 7th and Gonzalez later this year.

This new residential space focuses on community and east side living with a convenient locale to downtown Austin. The 322 unit community offers everything from rooftop common space, fitness center, a sparkling pool, along with quartz countertops and stainless-steel appliances. Local neighbors include HEB, Hope Farmer’s Market, La Barbecue, Zilker Brewing Company, Sa-Ten, and Launderette as well as the Lady Bird Lake Hike and Bike Trail and our friends at Austin Bouldering Project. Miller IDS is thankful to work with CREA after wrapping their elevator doors at their East 5th apartments, Corazon. We have printed a variety of outdoor signage for the site including full-color mesh and vinyl banners and directional signage on aluminum and coroplast.  We look forward to the opening of the apartment complex later this year and the new residents that continue to make Austin the place we’ve called home for almost 100 years.

 

Kenzie Shepperd, Brand Manager for CREA, was generous to give us a rave testimonial from our work with them: “Everything was done quickly and executed well. I wanted something unique and eye catching, but a quick get in the environment. Ryan and Chase made it happen! Within a matter of days I had the first round of proofs to review. Any edits I had were addressed within the day. Overall smooth process, and everyone is happy with the result. Coincidentally the sign got tagged over the weekend, and I texted Ryan a picture and he responded immediately with solutions. I appreciated the quick response and effort to rectify the situation.” Thank you to Kenzie and CREA! We look forward to working with you in the future!

Featured Graphics: Saltillo

Miller IDS is excited for the Saltillo mixed-use development going up just four blocks from our 7th Street location.  Saltillo is a six block, 10-acre transit-oriented development located just east of I-35 between 4th and 5th Streets in Austin’s lively Eastside.  Currently under construction, Saltillo will feature office, retail, and residential with a community-focused approach integrating into Austin’s historic Eastside. Developed by Endeavor Real Estate Group, Saltillo is anchored by Whole Foods Market 365 located on 5th Street and the I-35 access road. In addition, Saltillo will offer 800 on-site residential units, 115,000 sq ft of retail and restaurant space, and 150,000 sq ft of class A creative office space situated next to the Plaza Saltillo Station on Austin’s MetroRail line.

Not only located close to us, the area is adjacent to some of our Eastside favorites including Texas Coffee Traders, El Chilito, Easy Tiger, and both the Historic Scoot Inn and The White Horse. Miller IDS is thrilled to work with Endeavor Real Estate again (past projects include Domain NORTHSIDE) by custom printing over 6,000 sq ft of mesh banner that currently covers a majority of the construction fencing. Not only is the material weather-proof and helps to lower construction site dust and noise, but displays high-quality, full-color graphics showcasing amenities and marketing information.

“It was a pleasure working with the Miller team on this project. This was a huge design undertaking, and they executed the printing and installation beautifully. We are thrilled with the final product.” – Michelle Alonso, Marketing Director with Endeavor Real state Group

Featured Graphics: Anthem

This summer, Austin-native and Nebraska-based restaurateur Anthony Hitchcock (co-owner of Flagship Restaurant Group) returns to his hometown to open a new challenger in the Austin food scene. FRG’s new concept, Anthem, will serve up American style pub food with an Asian and Latin twist. Located in The Millennium on Rainey Street, Anthem will provide a causal atmosphere with an homage to the “weird” Austin Hitchcock grew up in during the 80s and 90s.

We worked closely with Flagship Restaurant Group to print and install these perforated window coverings that announce the restaurant on Rainey Street. These removable window perfs (that also block out a percentage of UV rays) are incredibly popular and perfect for marketing incredible new restaurants and retail openings in the Austin area. 

We are excited to try Anthem’s Yummy Fries (fries with sesame fuikake, yuzu, and parmesan peppercorn aioli and sriacha ketchup), East Meets West Umami Burger, Hong Kong Waffle (green tea bubble waffle with ice cream, crushed candy, and cookie crumble), as well as their vegan dishes!

With more than 40 beers on tap and 8 wines by the glass, Anthem will provide a laid-back atmosphere reflecting Austin’s multicultural offerings and craving for delicious and exotic food. As more delicious and new restaurants come onto the Austin food scene, Miller IDS is the go-to printer for an emerging restaurant’s needs with guaranteed quality and trusted customer service for business cards, menus, vinyl wall graphics, and perforated window graphics. To learn more about Anthem, click here.

Featured Graphics: Delaware North

 

Leaving town and want to rep the 512? You can find official SXSW and ACL Live merchandise in the ABIA! These SXSW graphics pop as you walk by because of their backlit setup. Specifically, the lightbox makes the graphic appear digital, crisp, and clean from both close-up and far away.

 

Cut Vinyl has been a favorite for several years, but now is in demand more than ever. These are completely customizable and easily installed and, depending on the surface, removed with little to no damage.

This banner, right, was tailored for Delaware North to reflect no light. More specifically, it was created to showcase the Hip-Hop band Magna Carda who performed at ACL Live in September 2017. SXSW-goers were excited to see Magna Carda back in Austin at the Karma Lounge this past weekend.

It’s always fun to see Austin institutions after landing at ABIA. SXSW and Austin City Limits have created a culture in Austin that continues to support the town’s slogan of “Keep Austin Weird.”

Featured Graphics: Lyft

Lyft’s Musician Rideshare Program has worked with several local music venues to assure musicians can get to their gigs with their gear. Left, a large vinyl banner promotes the Musician Rideshare Program. Lyft launched the program during Austin’s infamous “Free Week.” The hemmed and grommeted banner announced the launch of this new program.

During SXSW, Miller IDS worked to advertise Lyft as it transported thousands to events, concerts, and even to the fictional town of Sweetwater from HBO’s Westworld. Though the rideshare company has been back for a little under a year, it has made a big splash by participating in Austin cultural events, festivals and everyday activities.

 

 

Lyft Pink brightens our days in the Miller IDS Graphics Department. With every project, Miller IDS strives to meet the highest quality and standards of our customers.  

 

 

Meg Jones, Lyft Austin Marketing Associate, noted that “[Lyft is] so thrilled to have found such a fantastic partner in Miller Imaging & Digital Solutions. In the past month alone, we’ve worked wit their team to print large scale banners, posters, palm cards, direct mail postcards, pull-down banners and custom fixture signage. The staff is friendly, professional, extremely knowledgeable and works tirelessly to make sure each project is top-notch.”

This spring, Miller IDS is excited to help you and your business welcome new Austinites and visitors to the Live Music Capital of the World!

Transform Your Workflow with Bluebeam Revu 2017

What’s New in Bluebeam Revu 2017

Bluebeam Revu 2017 delivers transformative PDF creation, editing, markup and collaboration technology to the A/E/C industries. Take a look:

New and improved tools for creating bids and material takeoffs

  • Dynamic Fill Section off and fill complex drawing regions to easily generate markups, measurements and spaces.
  • Quantity Link Seamlessly link measurement totals from multiple PDFs to Excel worksheets for automatic bid calculations using your own predefined formulas and formats. Read more

To take advantage of everything Bluebeam Revu 2017 has to transform your workflow, call Steve Coyle at 512.381.5271 or email steve.coyle@millerids.com

 

Here are Three Ways to Get Bluebeam Revu 2017

Ready to transform your workflow? If you are new to Bluebeam Revu, download a 2017 version trial now.

If you are on a Bluebeam maintenance plan, you should have received an upgrade notification from Bluebeam. If you did not receive an email, please call Steve Coyle at 512.381.5271.

If you want to upgrade to Bluebeam Revu 2017 and don’t have a maintenance agreement, email steve.coyle@millerids.com   

To learn more about how Bluebeam Revu 2017 can help transform your project, call Steve Coyle at 512.381.5271 or go here.

 

Miller IDS Xplore Rugged Tablets and iPlanTables to Include One Seat of Bluebeam Revu 2017 Standard Software

This is the perfect time to experience everything Bluebeam Revu 2017 has to offer. Starting now, all Xplore Rugged Tablets and iPlanTables up to 42” will include at least one seat of Bluebeam Revu 2017 Standard Software. All iPlanTables 46” and larger will include up to three seats of Bluebeam 2017 Revu Standard Software. 

 

Time for an Outdoor Signage Refresh?

We offer a wide range of outdoor promotional signage to ensure your message is seen. Following is a beautiful example of our premium exterior site signage which can be seen on location at Congress and Cesar Chavez.

Great design by lookthinkmake – hats off to their clever ongoing messaging! Property Owned and Managed by Parkway Properties.

As a reminder, we offer mesh banners on outdoor fencing, corrugated plastic “Yard Signs”, printed boards (wood, aluminum, corrugated plastic), window graphics and vinyl decals, and more. Your options are endless, so request a quote today!

 

Inspiration from a Bad Cup of Coffee

TexasCoffeeGroup_250w
Pictured from left: Justin Espinosa: Miller IDS, Graphic Designer; Brent Armstrong: Texas Coffee Traders, Client Growth Specialist; Nik Sauer, Miller IDS, Production Manager (Metric Store); pictured at Texas Coffee Traders’ Airport Hilton location.

The genesis of Texas Coffee Traders was simple; R.C. Beall drank a good cup of coffee, then a very, very bad cup of coffee and wondered how they could be so different.

A Montana forestry ranger originally from Houston, R.C. bought an old roasting machine complete with five bags of green coffee beans he found in a barn and started experimenting. He decided this could be a business and started Montana Coffee Traders in 1981, eventually growing it into the sustainable business and community hub he had envisioned.

But Texas was calling him home, so he returned, reconnected with and married Beth and then together they founded Texas Coffee Traders in an old Austin warehouse on East 4th in 1994. They had the same goal of roasting and serving fresh, high quality Fair Trade coffee in a TxCoffeeTraders_In-StoreSignage_600wrelaxed, friendly neighborhood place, becoming an integral part of the Austin community and giving back to that community.

According to Beth Beall, it is that same sensibility and community involvement that first drew them to Miller IDS. In her words, “they get us”! Beth says they generally come to Miller with a vague concept and Miller takes that concept to a whole new level, realized in visual collateral such as banners, signage TxCoffeeTraders_600wand adhesives that underscore Texas Coffee Traders’ solid reputation and credibility, but allow their unique, self-described “quirkiness” to shine through.

We are big fans and hope to see you there! If you can’t make it by, you can purchase their excellent coffee in their online shop at texascoffeetraders.com

Five Tips for Super Effective Posters

Music_PosterPosters are a magical blend. They mix the talents of marketing people, graphic artists, and production specialists. A good poster takes advantage of all three of these elements to persuade the audience to take action. A key poster design point that is emphasized by all of the tips below is that posters need to make their point quickly – within a second or two. With that in mind, here are five tips to make effective posters:

1) Start with a concept, not a sketch: The marketing person has to begin the poster-making process. This professional should define the target audience, the pitch to be made to that audience, and the desired result of that pitch. But then the graphic artist should take the reins and develop ideas for artistically bringing those elements to the audience. This order – concept first, art next – takes advantage of both professional’s skills.

2) Follow your priorities. Like any good piece of graphic art, a poster needs to draw the viewers’ attention to the core concept first, then the secondary items. So if your poster is aimed at persuading teens to attend a hip-hop show, the name of the artist and his or her photo/image should be the most visible items. Since posters must grab the attention of passers-by in the first second or two, if the main point is not immediately obvious, attention goes elsewhere. Secondary items – such as the time and location of the event and other details – also need to be clear, but the designer can assume that if the viewer is persuaded by the main pitch on the poster, he’ll take the time to find the details.

3) Keep it simple. Cluttered posters do not get attention, because the human eye tends to look past busy images. Simplicity in a poster means the number of fonts should be limited, and they probably should be sans serif so they are easy to read. It also means that text should be limited to the absolute key points – provide an URL if more details are required. And images should be simple and clean – remember, people walking by the poster are only going to give it a second or two, so the image needs to be quickly and easily perceived.

4) Use bold colors. Solid, strong colors — red, blue, green, yellow – are going to be noticed more quickly than pastels or other “soft” colors. If your poster’s color scheme makes it blend into the background, change it! The last thing a poster should do is camouflage itself. Use a basic color wheel – see http://www.tigercolor.com/color-lab/color-theory/color-theory-intro.htm – if you’re unsure about what colors are bold.

5) Choose your reproduction method carefully. There are many ways to print posters, and the most effective for your purpose depends on the number of posters you need, their intended location, how long they will be displayed, whether they need to be rolled or kept rigid, and other factors. Modern digital printing techniques can affordably create short runs in great quality, and finishing – such mounting, laminating, or UV coating – can make the finished poster durable and long-lasting.

Source: Ed Avis