Archives for April 2015

Slow Business Got You Singing the Blues?

Looking for new means to get your message to your target audience and stimulate business, but which still fit your budget? Adhesives are the answer! Miller IDS offers wall-safe adhesives in fabric or vinyl, in custom  sizes and shapes; easy to install and cost-efficient. Adhesives can range from a small decal or sticker up to… ... Read more...

The Affordability Exodus: Where Austin’s creative class is headed (map)

Since the role of creative in the Austin economy is something that pops up pretty regularly on my beat, and has become a concerned talking point for new Mayor Steve Adler, here at the ABJ we decided to have a look at the displacement of the creative class around the city. The map below this… ... Read more...

New condo tower to be downtown Austin’s biggest building

A new 58-story condominium tower called The Independent will soon become the tallest structure in Austin, according to a news release issued April 13. The new, 950,000-square-foot, 370-unit condo tower will also be the biggest residential building west of the Mississippi River, according to Constructive Ventures and Aspen Heights, the two developers responsible for the project. The… ... Read more...

Why your marketing materials should educate instead of sell

Most marketing materials today are selling you, your products, your services and your company. That’s the reason their staying power is virtually non-existent. Use education instead to keep content relevant. To be successful and sustainable with your marketing materials, educate, educate, educate. Impart some knowledge, success story, methodology or information that helps prospects link you… ... Read more...

Designing For Large Format Printing

When it comes to file preparation of large-format imaging, there’s a different mode of thinking. The traditional rules of file dimension and resolution used in standard offset printing don’t necessarily apply. Where traditional print methods have you working in the 300-dpi (dots per inch) range, large format basically reverses that thinking altogether. This is where… ... Read more...

HP has announced two exciting new promotions for the month of April 2015

  Loyalty Deserves a Reward – Trade in your Designjet 5000 or 5500 series and get a $1,000 cash-back, mail-in rebate when you upgrade to a select new HP Designjet or Latex printer! Get a $1,000 cash-back, mail-in rebate when you trade in your old HP Designjet 5000 or 5500 series printer and purchase or… ... Read more...

Bikes to the Rescue

Building apartments without parking is not the only way to encourage pedestrians and discourage drivers, of course. Danish architect Jan Gehl, a champion of bicycle use in cities as an antidote to heavy traffic, has advised several large cities – including Mexico City, Beijing, and New York City – on how to enhance bicycle usage…. ... Read more...

MILLER Banners Target Your Customer – Effectively and Cost Efficiently!

None of us have extra marketing budget to waste on ineffective advertising, placed in media your target market may or may not see. “Get ’em where they live”! Banners can deliver your message directly to your customers; in your store, on buildings, walls, windows, doors, fencing, barricades, trucks, buses, cranes, light poles…anyplace your target market… ... Read more...

Featured Artist: Tom Shefelman

Both an architect and artist, Tom Shefelman’s love of art, architecture and travel are clearly evident in his paintings. Partnering with his wife Janice, an author, they have collaborated on and published newspaper articles and children’s books as an author-illustrator team.

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Win $24,000 in cash prizes plus publication in The Artist’s Magazine

The Artist’s Magazine’s Annual Art Competition wants to honor your most outstanding work. If your art is deserving of being celebrated in the pages of The Artist’s Magazine, enter today!

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